Matteo Capelli
Digital Leader @dentsu
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WORK HISTORY
Digital Leader @dentsu
Milano, IT
EDUCATION
Bologna Business School
Master di primo livello (MA), Marketing, Communication and New Media
SSML Carlo Bo, Bologna
Laurea Breve, Interpretazione e traduzione
London School of Journalism
Post-graduate Diploma, Post-graduate Course in Journalism
ABOUT MATTEO CAPELLI
My deepest passions are sports, cinema and entertainment. In particular, I am a really big fan and expert of basketball and football and I dream of turning my passion into a job in the marketing or communication department of either a club or an association. Furthermore, I believe my cultural and marketing skills acquired during my educational path might allow me to pursue a career in an advertising agency producing content for film-making companies, publishers and TV broadcasters. Even though my few job experiences have been relatively short, I strongly believe that the internship at Frankfurter Buchmesse started to enhance my skills as regards teamwork activities. As I am currently learning and experiencing in the master program at Bologna Business School, these are instrumental in order to pursue a career in marketing and advertising. The post-graduate course in Journalism along with the master program at BBS have made me compare different research methods. Among all of them, I believe that a qualitative research method focussing on real life situations is the most efficient, as it allows a deep analysis of the problems people may experience in different circumstances. Nevertheless, this method is much more expensive and requires high expertise in human sciences.
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