Matt Ensero

About Matt Ensero

I\'m a franchise executive and multi-brand QSR expert with 15+ years of experience scaling emerging restaurant concepts; from founding idea to national footprint. Today, I serve as Vice President of Franchise Operations & Development at Craveworthy Brands, where I oversee franchise growth strategy, operational systems, and brand development; with a specific focus on our East Coast QSR and fast casual concepts (Gregorys Coffee, Wing It On, Taim Mediterranean Kitchen & Sigri Indian BBQ). My focus is on building the infrastructure that allows these emerging brands to scale without losing what made them great in the first place. Before joining Craveworthy, I founded Wing It On! in Waterbury, CT in 2011. WIO is an elevated QSR wing concept built around authentic Buffalo-style chicken. I took the brand from a single 765 sq ft. neighborhood location to a national franchise system, launching the franchise program in 2014 and expanding across the Northeast and into markets throughout the Southeast and Midwest. Wing It On! was recognized on the Inc. as one of the 50 fastest-growing food and beverage brands in the country, and has earned top honors for our Buffalo sauce at the National Buffalo Wing Festival multiple years running. In late 2022, I led the brand\'s strategic partnership with Craveworthy Brands and continue to serve as President of Wing It On! within the portfolio. My background spans the full lifecycle of restaurant growth & franchisee support: concept development, franchise development, multi-unit operations, P&L management, team building and scaling systems.

Experience

1. Founder & President

   Wing It On

   Jul 2011 — Present · Waterbury, CT, US

   Developed and launched Wing It On! in mid-2011 to target the demand in my hometown of Waterbury, CT for a quality takeout wing joint. After exploding in popularity locally, we franchised the concept in 2014. After building the brand to 13 stores and 1 food truck in operation, with another 18 in-development, WIO was acquired by Craveworthy Brands in 2023. Today, I remain on as President, where I continue to drive our franchisees to run successful QSR operations.

Education

• Western Connecticut State University

  Bachelor of Business Administration - BBA, Investments and Securities

Skills

• Business Planning
• Leadership
• Microsoft Excel
• Marketing
• Sales
• New Business Development
• Social Media Marketing
• Social Media
• Microsoft Office
• Employee Benefits
• Project Management
• Microsoft Word
• Graphic Design
• Employee Relations
• P&L Accountability
• Account Management
• Management
• Customer Service
• Inventory Management
• Negotiation
• Social Networking
• Purchasing
• P&L
• Business Development
• Franchising
• Master Franchising
• Fast Casual
• Food Industry
• Food & Beverage
• Food Service Operations