Matt Layton

About Matt Layton

I am a senior executive and newly minted MBA graduate from the University of Oklahoma, with a career built at the intersection of analytics, strategy, governance, and politics. As Senior Vice President of Consumer Analytics at LegalShield, I’ve led data-driven initiatives that illuminate how economic stress impacts millions of American households. My work has been featured in national outlets like USA Today, CNN Business, Newsweek, and Forbes, helping shape the conversation on consumer finance and public policy.Beyond the corporate sphere, I founded LASO (Layton Analytics, Strategy, and Outlook) and launched The Layton Lens, a publication and advisory platform that provides leaders with actionable intelligence on financial stress, governance, and political-economic narratives. My participation in local and state politics and community leadership has reinforced my belief that effective decision-making requires not just numbers, but also narrative, accountability, and public trust.I’m focused on roles and opportunities where strategy, insight, and leadership converge—whether in the C-suite, boardroom, advisory space, or policy arena. I thrive on translating complex data into clear strategies that unlock growth, reduce risk, and strengthen decision-making. Key Themes I Drive:Consumer & Small Business Financial Stress – Real-time insights from unique data sources like the CSLISmart Governance & Public Policy – Practical analysis of how decisions ripple across economies and communitiesPolitical Narrative & Messaging – Deconstructing how leaders and campaigns shape economic perception Let’s connect if you’re interested in transforming complex challenges into actionable strategy—whether in business, governance, or economic policy.

Experience

1. Advisor - Data Analytics

   Wisely Labs

   Jul 2021 — Present · Seattle, WA, US

   Wisely Labs analyzes millions of shopper voices from across the web. Our product scores deliver all-encompassing insights and empower shoppers to make wise and confident buying decisions. We work with sellers, media, search, and insight platforms who are committed to delivering helpful and reliable product information to consumers everywhere. Joe, Dale, and the team are awesome.

Education

• East Central University

  Bachelor’s Degree, Political Science and Government

  1998 — 2001

• University of Oklahoma

  Master of Business Administration - MBA

Skills

• Market Research
• Small Business
• Management
• Leadership Development
• Team Leadership
• Marketing Strategy
• Business Intelligence
• Real Estate
• Analytical Skills
• Leadership
• Government