Matthew Demma

About Matthew Demma

Strategic brand leader who combines beverage industry expertise, and passion, with strong strategic insights, providing strategic guidance that transforms brand performance across food, beverage, and hospitality sectors. As a sommelier and a 10+ year veteran of the food and beverage industry with an Executive MBA from Georgetown, I develop data-driven strategies and apply strong project management skills to connect brands with consumers and deliver measurable growth with an integrative approach which combines consumer insights, innovative media planning, and memorable experiential activations to expand market presence.Recipient of Wine Spectator Award of Excellence at Catalyst Restaurant and SommComm Young Leaders Scholarship.

Experience

1. Specialist Wine, Food, Hospitality

   FINN Partners

   Nov 2021 — Present · NY, US

   Utilizing industry knowledge to provide meaningful insights to wine, food and hospitality clients, increasing visibility for both emerging and established brands. Clients include Filippo Berio, Stag’s Leap Wine Cellars, Marchesi Antinori, The St. Regis Aspen Resort, Sonesta International Hotels, Business Iceland and Canada’s Alberta. Concepting and executing brand activations, including media focused and consumer based events, such as Stag’s Leap Wine Cellars’ Cellars Week and Business Iceland’s Taste of Iceland, across multiple markets. Building strategic plans, in partnership with client teams, to increase visibility for brands and initiatives. Identifying like-minded brands for strategic partnerships, developing paid media plans with top tier outlets, creating initiatives which drive press and consumer engagement. Day-to-day client work includes: pitching media and driving press in key markets, negotiating and managing paid media partnership opportunities, measurement and reporting for all PR & Marketing efforts, and identification of key partners for collaborations and special initiatives. Regularly collaborates with senior marketing to penetrate new markets and win new business across several categories including CPGs, hospitality brands and tourism.

Education

• Georgetown University McDonough School of Business

  Executive MBA

• Boston University Metropolitan College

  Bachelor of Science - BS, Business Administration and Management, General

Skills

• Public Speaking
• Photoshop
• Teamwork
• Customer Service
• Microsoft Office
• English
• Microsoft Excel
• Powerpoint
• Microsoft Word
• Social Media