Matthew Darwell
System Specialist @Freehand Hotels
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WORK HISTORY
System Specialist @Freehand Hotels
London, GB
As a Systems Specialist at Freehand Hotels, I help streamline, secure, and scale technology operations across multiple properties in the U.S. My focus is on optimizing our tech stack including PMS, POS, and third-party integrations to drive performance, reduce manual workload, and elevate the guest experience.Key Contributions:• Spearheaded improvements to the PMS workflows to boost automation and reduce friction for front desk teams• Standardized key software tools across Freehand locations to align with Generator’s best practices while adapting to the unique needs of U.S. operations• Led testing and deployment of new features including remote check-in enhancements and digital access tools• Collaborated with local and global teams to ensure systems compliance, data security, and operational efficiency• Provided direct support and training to on-property managers, ensuring consistent execution across departmentsI work in parallel with my role at Generator, supporting both brands to build a more agile, guest‑centric digital infrastructure across the portfolio.
EDUCATION
IMM Graduate School
Bachelor's degree, Marketing/Marketing Management, General
Stellenbosch University
Bachelor of Arts - BA, Political Science and Government
IMM Graduate School
Bachelor of Business Administration - BBA, Marketing/Marketing Management, General
Peterhouse Boys
A level, Business managment, History, English Literature
Stellenbosch University
Bachelor of Commerce - BCom, Business, Management, Marketing, and Related Support Services
ABOUT MATTHEW DARWELL
As the leader of the operational systems department for one of the world’s top 50…
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