Matthew Dacey
Chief Marketing Officer | Tripadvisor Group
- Role
- Chief Marketing Officer at Tripadvisor
- Location
- Carlisle, MA, US
- LinkedIn followers
- 500 followers
About Matthew Dacey
My passion is found in solving overwhelming business problems, driving organizational change, and building strategies that can be translated into execution.and leading that execution into sustainable change. I have broad retail experience complemented with a transferable set of skills built through years of startup work, consulting engagements, and corporate management experience. Specialize in strategy development, customer centricity, use of analytics to drive actionable insights, leadership through change, and driving innovation within large orgs. Industry Experience: Broad range of experiences primarily focused on driving longitudinal customer growth through industry leading personalization strategies.Consulting Experience: Consulted with over fifteen Fortune 500 retail and CPG clients on a mix of strategic growth, customer growth, store operations, and strategy implementation projects.Startup Experience: Started, managed, and sold three startups. MBA: Cornell University, TA\'d 9 classes and served as the head of a $1.6M VC fundSample Consulting Work- Execution of a multichannel strategy at a leading retailer- Development of customer strategy at a leading upscale apparel retailer- New channel strategy development for leading consumer products company- Growth Strategy for multi-billion dollar consulting firm- Retail Analytics (enterprise strategy and business unit delivery) for top retailer- Business Intelligence strategy for Store Operations function of Fortune 50 retailer- Store Ops Improvement for department and specialty retailers- Business Case Development for $250M+ business and technology investments in multiple sectors- PMO launch for multi-billion dollar integration- Shrink Strategy Assessment for larger retailerSample Startup Work- Customgrocery.com (sold in 2009, active)- OneClickGrocery.com (sold in 2008, active)- OneClickVideo.com (sold in 2006, no longer active)
Experience
Chief Marketing Officer
Jan 2025 — Present · Needham, MA, US
Leading an amazing team at a transformative time for Tripadvisor Group, travel, and tech.My role encompasses the growth agenda for Tripadvisor and Viator, where we are reshaping and growing the largest growth area in travel, experiences.
Education
Cornell Johnson Graduate School of Management
MBA, Consulting, Venture Capital, and Entrepreneurship
2007 — 2009
Syracuse University - Martin J. Whitman School of Management
BS, Finance
1999 — 2004
Skills
- Customer Relationship Managment
- Business Intelligence
- Financial Modeling
- Marketing
- Management
- Project Management
- Analytics
- Business Strategy
- Competitive Analysis
- Customer Experience
- Start-Ups
- Personalization
- Organizational Design
- Cross-Functional Team Leadership
- Marketing Strategy
- Leadership
- Product Management
- Management Consulting
- Business Planning
- Strategic Planning
- Execution
- Consulting
- Financial Analysis
- Hypothesis Driven Solution Development
- Strategy
- Strategic Consulting
- Logical Stucturing
- Business Development
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