Matt Cosby

About Matt Cosby

I am a Marketing Executive with over 20 years experience leading, influencing, & transforming organizations with a modern digital-first approach. I’ve led Marketing for brands with up to 1 billion dollar annual revenues and multi-million dollar marketing budgets. My experience as a Marketing Professional includes building high performing marketing teams that support sales, operations, customer service and a wide array of functional operations for both ecommerce and traditional channels. I am currently the Head of Marketing in the insurance industry specializing in custom warranty solutions for the North American warranty leader in the HVAC space.I’ve held several executive level marketing roles including offices held at an industry leader in the western apparel space that leveraged a 75 year history and utilized several celebrities to boost their presence online and in over retailers across the US. As CMO, I also led a new mobile first and strong ecommerce and social media presence by implementing best digital practice and promotional campaigns. I led the marketing team for a 1-billion-dollar market leader, including the leading and best-selling utility and consumer durables brand in North America, Big Tex Trailers, and its sister brands including CM Truck Beds. My role was instrumental in shifting a legacy marketing strategy to an end-user/customer centric strategy that resulted in driving sales to record breaking numbers for its over 700 distributors & 60-plus corporate retail locations. I was the mastermind behind key initiatives including customer rebate programs, national digital & print advertisement campaigns, elite partnerships with national brands, celebrity testimonials, & elite-level branding placements & partnerships. My areas of expertise include- Marketing Campaign Strategies and Management- Campaign Analyses & KPI’s- Customer Acquisition- Storytelling- Omni-channel strategies- Customer Insight & Brand Management- Sales, Business Development- Customer Engagement & Experience - Art Direction- CRM- Sales & Marketing Measurement- Omni-Channel Management- Change Management- Ideation & Innovation- Marketing Strategy and Execution- Branding- Channel Marketing- Budgeting and P&L Management- Sales Operations- Digital Marketing- New Product Launches and Product Marketing- Sales Recruiting and Training programs- Client Communications, Loyalty and Retention- Internal Communications- Strategic Partnerships- Affiliate Marketing - Public Relations 90••••••76 (e) m••••••••@yahoo.com

Experience

1. Marketing Executive

   Jb Warranties

   Jan 2023 — Present · Argyle, TX, US

Education

• Hardin-Simmons University

  Master of Business Administration - MBA

• West Texas A&M University

  Transfered, Marketing/Marketing Management, General

• Hardin-Simmons University

  Bachelor of Science, Public Relations, Advertising

Skills

• Management
• Sales Prospecting
• Budgets
• Sales Process
• Solution Selling
• Recruiting
• Healthcare
• Business Development
• Account Management
• Marketing Communications
• Product Development
• Strategic Planning
• Medical Devices
• Social Media Marketing
• Negotiation
• Marketing Management
• Brand Management
• Marketing Strategy
• Online Social Networking
• Product Management
• Google Analytics
• Interviewing
• Social Media
• Public Relations
• Business Strategy
• Product Marketing
• Microsoft Office
• Sales
• Online Advertising
• Social Networking
• Social Media Measurement
• Salesforce.com
• Project Management
• Advertising
• Hiring
• Customer Service
• New Business Development
• B2b
• Search Engine Marketing (Sem)
• Facebook Marketing