Matt Colby

About Matt Colby

Strategic professional with extensive knowledge of integrated and online marketing/eCommerce disciplines, including content management, on-site merchandising, affiliate marketing, website analytics, online advertising, social media, email marketing and promotional planning. Established track record managing agencies, staff, and cross-functional teams. Innovative thinker with the ability to define business objectives and strategies. Lead teams and execute plans that consistently exceed expectations. I aspire to be seen as thought leader in the online industry. I manage the marketing discipline as a strong business driver through putting customers first and building brands. I enjoy developing people, securing executive support and fostering cross functional relationships as part of my daily job.Specialties: • Internet Marketing Strategy • Onsite Merchandising / Branding• Paid Search Advertising (PPC)/ Display Advertising• CRM / Lifecycle Management• Website Analytics - Program Measurement & Evaluation• Consumer Promotions / Email Marketing / Affiliate Marketing • Agency Management / Creative Development & Production• e-Commerce Strategy / Pricing / Revenue Management• Digital Shelf Management & Tracking• Social Media / Social Commerce• Multi-Platform Strategy / Content Syndication• Mobile App Strategy and Marketing

Experience

1. Sr Director, Omnichannel Marketing

   Keurig Dr Pepper Inc.

   Feb 2022 — Present · Burlington, MA, US

   Oversee all digital shelf operations for the entire KDP portfolio across various consumer channels. Spearhead KDP’s initiatives in developing retail-facing digital capabilities and managing digital shelf content, including creation, optimization, publication, and tracking. Responsibilities:• Established internal processes for digital content optimization, aligned with brand teams, documented best practices, and enabled and optimized the tech stack to support full channel reach as brands and partners scale. • Lead a high-performing team of content managers, digital experience specialists, analytics experts, and SEO professionals. Collaborate and align efforts with brand, sales, and IT teams. • Continuously assess new technologies and opportunities, such as generative AI, to further enhance the impact of digital content at retail. • Earned the ENDCAPS™ 2024 Grocery Best-In-Class PDP Award certification for advancing the standard of digital merchandising and PDP activation. Our PDPs were rigorously assessed against a comprehensive set of criteria, shortlisted among select top-performing PDP Finalists and then selected by a jury of industry experts for best-in-class digital shelf excellence.

Education

• University of Connecticut

  BS Business, Minor: Graphic Design

Skills

• Sem
• Crm
• Start-Ups
• Social Media
• Ppc
• Cms
• Mobile
• Digital Marketing
• Online Marketing
• Email Marketing
• Affiliate Marketing
• Online Advertising
• User Generated Content
• Sea
• Social Commerce
• User Interface Design
• B2b
• Direct Marketing
• Lead Generation
• SEO
• Web Analytics
• Syndication
• Consumer Insights
• Channel
• Social Marketing
• Online Sales
• Google Analytics
• Promotions
• Product Life Cycle Management
• Campaign Management
• Product Marketing
• Creative Development
• Content Management
• Mobile Marketing
• Segmentation
• Strategy
• E-Commerce
• Marketing
• Cross-Functional Team Leadership
• User Experience