Matt Coapman
Subscription Business Manager @Black Rifle Coffee Company
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WORK HISTORY
Subscription Business Manager @Black Rifle Coffee Company
Charlotte, NC, US
In this dynamic role, I am responsible for managing our subscription services, overseeing our affiliate program, and developing strategic partnerships to drive business growth and customer engagement.Key Responsibilities:Subscription Service Management:Develop and implement strategies to grow the subscription base and enhance customer retention.Monitor subscription metrics and performance, making data-driven decisions to optimize the subscription model. Collaborate with marketing and product teams to align subscription services with customer needs and market trends.Affiliate Program Management:Manage and expand the BRCC affiliate program to increase brand visibility and revenue.Recruit and onboard new affiliates, providing them with resources and support to succeed.Track and analyze affiliate performance, offering incentives and promotions to boost engagement.Partner Program Management:Identify and develop partnerships with relevant businesses and influencers to broaden market reach.Negotiate and manage partner contracts and agreements.Coordinate with partners on joint marketing initiatives and co-branded opportunities.
EDUCATION
University of North Carolina at Charlotte
BA, History and Education
SKILLS
ABOUT MATT COAPMAN
As Subscription Business Manager at Black Rifle Coffee Company, I oversee subscription services, affiliate programs, and strategic partnerships to support the company\'s growth. My role involves developing strategies to expand the subscription base, enhancing customer retention, and collaborating with internal teams to align offerings with market trends. I also manage and grow the affiliate program to increase brand visibility and revenue. With over 20 years of experience in marketing, eCommerce, and strategy, I have worked across consumer goods, health and wellness, and technology industries. My mission is to foster subscription growth, customer loyalty, and impactful partnerships while contributing to Black Rifle Coffee’s success and its commitment to serving the veteran community.
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