Matthew Clunan

About Matthew Clunan

I’m a growth-focused brand executive passionate about scaling global brands through bold, data-driven marketing strategies that deliver measurable business impact. Over the past 6.5 years at Fiverr, I’ve led brand initiatives that fueled significant growth—from supporting our IPO and launching a Super Bowl campaign to pioneering new growth channels like influencer marketing, TV, and podcast advertising.In rapidly evolving markets, I move quickly to turn disruption into opportunity. For example, during the COVID-19 pandemic, I launched The Shift, a global campaign that helped businesses pivot from offline to online—positioning Fiverr as a critical partner during a crucial moment. More recently, I led the GTM launch of Fiverr Go, our AI-powered tool empowering freelancers to integrate AI into their work and grow their businesses.I also led brand development for Fiverr’s B2B expansion—launching Fiverr Pro, Certified, and Enterprise—helping the company reach new customer segments and deliver exceptional value. During this period, Fiverr’s revenue grew 278% to $391M, active buyers increased 50%, and spend per buyer rose 82%.Before Fiverr, I helped grow SeatGeek from a 20-person company into a credible challenger to Ticketmaster and StubHub. I helped build SeatGeek’s brand marketing function from the ground up, launching paid social mobile acquisition programs and establishing influencer and podcast marketing initiatives that accelerated growth.I treat brand as a growth engine—not just a storytelling tool—and build and lead teams that operate with speed, strategic focus, and accountability to drive measurable results.Off the clock, I’m a former D1 ski racer turned dad, DIY home renovator (thanks, YouTube), and spend most weekends somewhere between the mountains, the golf course, or a playground.

Experience

1. VP of Global Brand Marketing

   Fiverr

   Dec 2022 — Present · NY, US

   Led global brand marketing across B2B and B2C audiences—owning brand, media, and GTM strategy for Fiverr’s core platform and subsidiaries. Delivered full-funnel growth through storytelling, AI innovation, and performance-driven campaigns.Key Highlights- Led Fiverr’s first Super Bowl campaign, leading to a 130% spike in search volume and 6.3B earned impressions- Launched Fiverr Go, a suite of AI tools for freelancers—positioned as a category-defining platform across tech and business press- Expanded marketing mix beyond core growth channels: TV, Influencer, Podcast, building a hybrid media model that improved upper-funnel efficiency and brand recall- Led award-winning marketing campaigns like Power of Humanity and Future Collective- Integrated brand, growth, product, and PR functions—improving activation, LTV, and category leadership.Business Impact- Helped Fiverr grow revenue from $105M to $390M+ annually over six years- Contributed to a 50%+ increase in brand awareness and a significant lift in buyer acquisition across SMB and professional segments- Positioned Fiverr as a top-of-mind solution in both the freelance and enterprise ecosystems.

Education

• Colby College

  BA, Psychology

Skills

• Social Media Marketing
• Sports
• Data Analysis
• Offline Marketing
• Facebook Marketing
• Mysql
• Fashion
• Sql
• Marketing
• Website Development
• Sem
• Mobile Marketing
• Twitter Marketing
• Google Analytics
• Photoshop
• Html
• Microsoft Office
• Capital Iq
• Customer Acquisition