Matthew Clayson

Driving revenue growth / Scaling operations / Leading cross-functional teams / Advisor to high growth start-ups / Privacy, compliance and AI

Role
Managing Director at Basedon
Location
Detroit, MI, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Matthew Clayson

I build and resource teams who deliver quantifiable results for high growth start-ups and forward thinking brands. I help enterprises navigate brand experience and customer experience. Let\'s connect.

Experience

  1. Managing Director

    Basedon

    Feb 2023 — Present · Detroit, MI, US

    BasedOn is an independent brand strategy and identity design studio located in Detroit, serving a global portfolio of Fortune 500, high growth and high impact clients. Executive leader accountable for studio-wide strategic planning and execution while aligning team to meet ambitious revenue and profitability targets. Responsible for overall studio development, business growth and operational performance. Launched and scaled a high-impact digital and content practice from the ground up—serving Fortune 500 and publicly traded clients across technology, retail and real estate sectors. Achieved 25% YoY revenue growth in digital and content practice through innovative service delivery, team expansion and client success. Directly report to Managing Partners.

Education

  • Michigan State University

    BA in International Relations, BA in Political Theory / Honors College and James Madison College, Specializations in Western European Relations and French

    1999 — 2003

  • Wayne State University Law School

    Juris Doctorate, International Law, Intellectual Property, Corporate Law

    2003 — 2006

  • Universitie Libre de Bruxelles

    Coursework in NATO and European Union

    2001 — 2001

Skills

  • Public Policy
  • Program Management
  • Organizational Development
  • New Media
  • Promotions
  • Nonprofits
  • Strategy
  • Research
  • Strategic Partnerships
  • Strategic Communications
  • Economic Development
  • Strategic Planning
  • Social Media
  • Marketing Communications
  • International Relations
  • Advertising
  • Marketing
  • Sales
  • Management
  • Public Relations
  • Governmental Affairs
  • Digital Marketing
  • Analysis
  • Social Networking
  • Intellectual Property
  • Social Media Marketing
  • Leadership
  • Community Outreach
  • Community Development
  • Public Speaking
  • Entrepreneurship
  • Fundraising
  • Marketing Strategy

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Matthew Clayson — Managing Director at Basedon in Detroit, MI, US | Unifers