Matthew Clayson
Driving revenue growth / Scaling operations / Leading cross-functional teams / Advisor to high growth start-ups / Privacy, compliance and AI
- Role
- Managing Director at Basedon
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Matthew Clayson
I build and resource teams who deliver quantifiable results for high growth start-ups and forward thinking brands. I help enterprises navigate brand experience and customer experience. Let\'s connect.
Experience
Managing Director
Feb 2023 — Present · Detroit, MI, US
BasedOn is an independent brand strategy and identity design studio located in Detroit, serving a global portfolio of Fortune 500, high growth and high impact clients. Executive leader accountable for studio-wide strategic planning and execution while aligning team to meet ambitious revenue and profitability targets. Responsible for overall studio development, business growth and operational performance. Launched and scaled a high-impact digital and content practice from the ground up—serving Fortune 500 and publicly traded clients across technology, retail and real estate sectors. Achieved 25% YoY revenue growth in digital and content practice through innovative service delivery, team expansion and client success. Directly report to Managing Partners.
Education
Michigan State University
BA in International Relations, BA in Political Theory / Honors College and James Madison College, Specializations in Western European Relations and French
1999 — 2003
Wayne State University Law School
Juris Doctorate, International Law, Intellectual Property, Corporate Law
2003 — 2006
Universitie Libre de Bruxelles
Coursework in NATO and European Union
2001 — 2001
Skills
- Public Policy
- Program Management
- Organizational Development
- New Media
- Promotions
- Nonprofits
- Strategy
- Research
- Strategic Partnerships
- Strategic Communications
- Economic Development
- Strategic Planning
- Social Media
- Marketing Communications
- International Relations
- Advertising
- Marketing
- Sales
- Management
- Public Relations
- Governmental Affairs
- Digital Marketing
- Analysis
- Social Networking
- Intellectual Property
- Social Media Marketing
- Leadership
- Community Outreach
- Community Development
- Public Speaking
- Entrepreneurship
- Fundraising
- Marketing Strategy
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