Matt Brunini

About Matt Brunini

Founder of branding, marketing, and communications firm with specific expertise in investment and financial services. Over 20 years of experience in developing award-winning initiatives for some of the most prominent companies around the globe across a wide range of industries, including Russell Investments, AIG/SunAmerica, CBRE and Principal Financial.Expert in all forms of content creation and branding strategy, from sophisticated alternative investment products and processes, to campaign development across real estate, finance, entertainment, and consumer products. Founded agency solely focused on communications within financial and investment services at MBC Strategic and managed successful marketing and branding campaigns and tools, including strategy, project/team management, plan creation and execution, copy writing, core messaging, design, art direction, websites, web content, research reports, internal/external communications, annual reports, business plans, capital raises, and material development across print, multimedia, and web. After launching first agency in 1998, has worked extensively with large, mid, and small-sized companies. Built an expert team that can handle any size project-from logo design and mid-market brand development to award-winning national marketing campaigns, large-scale websites and branding initiatives. Sample projects: large-scale investment company brand development and brand extension, institutional investment messaging strategy and platforms, online training/education brand launch, investment product and process positioning and white papers, alternative investment websites, entertainment rebrands and website development, main stage presentations, sports management identity materials and advertising, real estate investment branding, investment bank branding, music and media company websites, active asset allocation white paper, hedge fund white papers, HNW investing research report.Specialties: Investment and financial services branding, marketing, and public relations services and solutions. Marketing materials that raise awareness. Also have expertise with consumer brands, entertainment, advertising, production, B2B and B2C service providers, law firms, lifestyle, music, sports, and real estate.Logo design, corporate identity materials, web design and development, PR strategy, sales collateral, brochures, presentations, content development/copy writing, reports, and white papers.

Experience

1. Founder President

   Mbc Strategic

   Feb 1998 — Present

   Specialized financial and investment-related branding and marketing firm. Work with entire range of service and product providers as well as supporting and positioning practice management, portfolio management, and research and industry analysis. Experience across asset allocation, hedge funds, private equity, investment banks, brokerage, mutual funds, variable annuities, capital raising materials, and ETFs - providing branding expertise, design, writing product positioning, web strategy, marketing campaign development, execution, and management.Continues to spearhead and manage successful branding and marketing initiatives for leading financial services companies such as Russell, Principal Financial, and SunAmerica.

Education

• UC Santa Barbara

  BA, Business Economics

  1989 — 1993

Skills

• Brand Development
• Corporate Identity
• Sales
• Entrepreneurship
• Corporate Branding
• Strategy
• Copywriting
• Web Design
• Logo Design
• Leadership
• Brand Messaging
• Investments
• Campaign Development
• Advertising
• Web Development
• Message Development
• Content Development
• Brochure Development
• Campaigns
• Investment White Papers
• Marketing Communications
• Management
• Competitive Analysis
• Graphic Design
• Social Media Marketing
• Logo Development
• Marketing
• Brand Strategy
• Brand Architecture
• Brand Management
• Content Strategy
• Marketing Strategy
• Brochures