Matt Fields

About Matt Fields

With over 20 years experience in digital marketing, I lean more towards the technical side of marketing with an empahsis on optimizing and improving websites using SEO, AEO, GEO as well as improving content workflows and website performance. I regularly use tools like ChatGPT, OpenAI API, Make.com, Claude, Gemini, and Copilot into my day-to-day work. They\'re not a replacement for strategy, but as a way to test faster, scale thoughtfully, and reduce manual effort. Most of my work centers on: • Improving organic search performance through structured, intent-driven SEO • Using AI to support content creation, optimization, and analysis • Automating repeatable marketing and website tasks • Building and refining conversion-focused WordPress sites • Testing ideas with data before committing to larger initiativesI enjoy the process of experimenting, measuring results, and refining systems, especially where AI can assist with analysis, iteration, and execution without adding unnecessary complexity.I’m not focused on trends or hype. I’m interested in what actually works, holds up over time, and supports sustainable growth for the business.

Experience

1. Head of Digital Marketing

   ECI Software Solutions

   May 2021 — Present · Fort Worth, TX, US

Education

• University of Colorado Denver

  Bachelor of Science, Music Business

  2004 — 2007

Skills

• Mobile Internet
• E-Commerce
• Javascript
• Html 5
• Software Development
• Mobile Marketing
• Digital Media
• Google Analytics
• Facebook Advertising and Automation
• Social Media
• Online Marketing
• Online Advertising
• Mobile Content
• Interactive Marketing
• Project Management
• Music Licensing
• Jquery
• Mobile Devices
• Web Development
• SEO
• Mobile Applications
• Google Adwords
• Mac
• Iphone
• User Experience
• Record Labels
• Html
• Website Development
• Web Design
• Email Marketing
• Adobe Creative Suite
• Wordpress
• Css
• Mobile Technology