Matthew Bertram

About Matthew Bertram

Most companies deploying AI today have the same blind spot.They don’t know where it’s operating and what it\'s accessing.They don’t know how decisions are being made from that data.And they can’t be confident in the outcomes.At the same time, external AI systems and search systems are already shaping how the market finds, interprets, and trusts their business.Most leadership teams have no visibility into that layer either.I built a methodology to solve both sides.Digital Information Governance®On the inside:We help CTOs, CIOs, and operating partners identify where AI is embedded, document how decisions are made, and close the gap between what the system is doing and what leadership believes is happening.On the outside:We ensure AI-driven search and discovery systems represent your company accurately aligning external interpretation with internal reality and leadership intent.I operate this through two platforms:ModalPoint → AI governance, diagnostics, and defensibilityEnergy Commercialization Advisory for High-Stakes DecisionsFocused on oil & gas and regulated industries where exposure compounds quicklyEWR Digital → External AI visibility and representationEWR Digital is a digital information governance and AI-visibility firm for energy and industrial companies that need predictable revenue not marketing noise.Ensuring how AI systems interpret your business aligns with reality, authority, and controlSame framework. Two layers. One objective:Know where AI is touching your business and be able to defend it.

Experience

1. Contributor

   Search Engine Journal

   Jul 2021 — Present

   Contributor covering enterprise search, AI-driven discoverability, and digital systems for executive audiences.

Education

• Texas A&M University

  Bachelor's Degree, Marketing

  2002 — 2006

• Saïd Business School, University of Oxford

  AI Ethics, Regulation & Compliance

• Goldman Sachs 10,000 Small Businesses

  Executive Education, Business Strategy & Leadership

• Massachusetts Institute of Technology

  System Thinking

Skills

• Hiring
• Hospitals
• Human Resources
• Business Strategy
• Applicant Tracking Systems
• Relationship Building
• Microsoft Excel
• Microsoft Word
• Recruiting
• Strategic Planning
• Employee Relations
• Public Speaking
• Leadership
• Team Building
• Management
• Healthcare Management
• Managed Care
• Onboarding
• Healthcare
• Business Development
• Customer Service
• Project Management
• Training
• Sales
• Strategy