Matt Beers
Sports Marketing Manager at Rossignol Group
- Role
- Sports Marketing Manager at Rossignol Group
- Location
- Park City, UT, US
- LinkedIn followers
- 500 followers
About Matt Beers
Hardworking, dependable, and quick thinking employee with excellent problem solving skills. Great interpersonal and communication skills. Graduated from Saint Michael\'s College in Colchester, Vt with a Business degree with a focus in Management and Marketing. Academic experience in economics, statistics, marketing, management, financial/managerial accounting, and management information systems. Technically proficient in Microsoft excel, Power Point, and Word. Understanding of basic data input and interpretation software.
Experience
Sports Marketing Manager
Jan 2025 — Present · Park City, UT, US
Responsible for implementing Group Rossignol marketingstrategies to elevate brand and product perception through the lens of sports to achieve regional business goals in North America. This individual is expected to support the development and execution of strategic marketing initiatives across all Group brands and BU’s to enhance brand awareness and drive consumer engagement while identifying emerging trends, competitor activities, and best practices. Identifying success criteria and KPI’s via cross-functional collaboration and alignment with key global and regional stakeholders is critical to the success of this role. This role requires a high level of adaptability, attention-to-detail, and advanced project and time management skills.Key Responsibilities− Work closely with brand marketing director to execute and amplify marketing strategies aligned with overall brand and business objectives.− Support the planning and execution of multi-channel marketing campaigns to drive brand awareness, lead generation, and customer acquisition.− Provide oversight amongst internal and external stakeholders to uphold brand identity(s) and guidelines to ensure consistent messaging and visuals across all B2C touchpoints.− Management of community-based programs, partnerships, and events to amplify brand awareness and enhance consumer perception.− Collaborate with external partners, agencies, and vendors to execute marketing initiatives.− Manage and maintain regional athlete & team relationships in alignment with global brand(s)direction and marketing strategies.− Direction and coordination of content creation with athletes, production teams, and internal stakeholders (global and regional).
Education
King Philip Regional High School
High School Diploma
2006 — 2010
Killington Mountain School
High School Diploma
2006 — 2010
Saint Michael's College
Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
2010 — 2014
Skills
- Solid Computer Skills
- Reliability
- Problem Solving
- Business
- Hard Working
- Leadership
- Marketing
- Critical Thinking
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