Matt Bauer

About Matt Bauer

Energetic and outcome-driven marketing leader and strategist with CRM strategy/implementation experience, client services, and business development across traditional and digital media/platforms. Appreciates the complexity, pace, and collaboration needed to connect with today’s consumer and delivers simplicity in design, process, and execution with strong, business and marketing results. Vast experience with database marketing/design, direct marketing strategy, omni-channel strategy & execution, cross-functional leadership, marketing automation, technology implementation, program/campaign management, digital solutions, marketing attribution, business analysis, and understanding of how marketing impacts business goals and contributes to meaningful customer-centricity. Over the past 15 years, my experience has been on the agency side with a B2C marketing focus. I have strong, agency experience across diverse industries: travel/entertainment, media/publishing, financial services, telecommunication, education, health care, sports apparel, and pharmaceuticals.Contact: 30••••••44, m••••@yahoo.com

Experience

1. Sr Director Client Services

   Epsilon

   Jul 2014 — Present

   Responsible for client interaction and the strategic integration and execution of Epsilon’s portfolio of technologies and services including: Data Onboarding, Identity Management, CRM, Digital Experience (DX), Loyalty, Strategy, Analytics, Customer/Channel Management, Campaign Management, Creative (print, email, digital), Media, and Data.Manage estimates, financial forecasts, and P&L for multiple client projects/contracts across all lines of Epsilon business. Collaborate with procurement on software/hardware costs for technical engagements (on premise, SaaS). Direct cross-functional teams in the execution of operations/production responsibilities and projects for clients and maintain communications on those initiatives.Identify evolving client needs and formulate solutions to address gaps in customer-centric strategy.

Education

• University of Colorado Boulder - Leeds School of Business

  EMBA, EMBA

  2010

• Miami University

  BA, Psychology, Pre-Physicial Therapy

• Boston College

  None, Business

Skills

• Analytics
• Multi-Channel Marketing
• Direct Marketing
• Program Management
• Web Analytics
• Integrated Marketing
• Strategy
• E-Commerce
• Advertising
• Interactive Marketing
• Account Management
• Lead Generation
• Email Marketing
• Project Management
• Management
• Consulting
• Marketing Communications
• Social Media Marketing
• Business Development
• Digital Marketing
• Database Marketing
• Marketing