Matt Baker

About Matt Baker

Providing car dealers across the US with proven, effective, high ROI advertising and marketing campaigns for the last 25 years, Matt is focused on bringing his clients fresh, powerful, easy-to-implement strategies to grow their business. In short, he makes it easy for his dealer-clients to win.Matt has held the role of sales rep, sales manager, sales trainer, management trainer, vice president and is the founder and president of Charge Forward Group. As VP of G&A Marketing, he implemented over staffed events with ad budgets from $20k to $140k. Matt is a NADA 20 Group Speaker, author of a NADA guide to staffed events, and dozens of published articles on sales & management training, advertising and dealership performance. He is an accomplished sales and management trainer, focused on improving performance through education, goal-setting and motivation.His extensive experience with direct mail, staffed events, digital advertising, and sales & management training allows Matt to be a valued consultant to his clients – not just “another advertising vendor.” Through thousands of ad campaigns across a network of dealers all across the US, he is eager to share what’s new, what’s working and what’s not.Along with being a successful entrepreneur, Matt is a youth baseball & softball coach, manages a youth club lacrosse team, and is a huge fan of all sports. He is a graduate of the University of Iowa and enjoys reading books on selling, management and psychology, hunting, fishing, working out and is active in his local church. Matt is blessed with a wonderful wife, two daughters and a son, and lives his life with a rhino “Charge Forward” attitude.If you’re interested in advertising and marketing ideas that are proven to generate great ROI for dealerships across the US, maybe you should talk with Matt.

Experience

1. President

   Charge Forward Group

   Feb 2016 — Present · Cincinnati, US

   Advertising company focusing on cutting edge digital solutions and direct mail serving the auto industry.Expertise:Automotive Marketing, Training - Automotive, Digital Marketing, Conquest Retargeting, Social Media, New and Used Automotive Expertise, Innovative Automotive Product Lines, Establishing Innovative Solutions for Car Dealers, Sales Operations, Marketing and Advertising Best Strategies, Understanding of Human Behavior and Understanding of Daily Struggles in the Car Business

Education

• University of Iowa

  BBA, Finance

  1988 — 1992