Matty Free

About Matty Free

Helping brands scale profitably in the mobile-first, privacy eraI work at the intersection of performance marketing and subscription growth, partnering with brands and app developers to drive measurable results. Across Bidease, AppsFlyer, and now working closely with platforms like **FunnelFox (Web2App funnels)** and **Adapty (subscription monetization)**, my focus is helping teams acquire users efficiently and convert them into long-term revenue in a privacy-first world. Sales leadership & revenue growthFrom driving $3.4M in new net revenue at Juiced to $10M+ from outbound at AppsFlyer, I specialize in consultative selling, pipeline strategy, and scaling acquisition programs across gaming, DFS, gambling, and real-money verticals. Today that extends into Web2App and subscription infrastructure, where funnel design and monetization strategy are as important as media buying.🤓 Technical expertise & growth infrastructureMy background in mobile attribution and MMP analytics translates directly into modern stacks that combine **measurement (AppsFlyer)**,**Web2App funnels (FunnelFox)**, and **subscription optimization (Adapty)**. I’m fluent in SFDC, Outreach, Gong, LeadIQ, and ZoomInfo, and I use them to build scalable outbound systems, multithreaded sequences, and data-driven GTM strategies. Beyond sales: content & communityOutside of work I create street interview content focused on helping people research and reach their maximum potential, using my platform and privilege to connect others to employment opportunities and amplify voices that are often overlooked. Making the world a smaller place for people who are trying to build something is my motto. Interests & inspirationMaking music, collecting tattoos and unique garments, and collaborating with creatives keep me grounded in curiosity and expression.🤝 Let’s connectAlways open to conversations about mobile growth, Web2App strategy, and subscription monetization.DMs are open.

Experience

1. Gtm Lead, Americas

   Adapty.io

   Dec 2025 — Present

   I work closely with app teams to help them rethink how they approach subscription monetization. That includes partnering with product, growth, and monetization leaders to evaluate their current setup, identify where revenue is leaking, and design a more intentional strategy around paywalls, pricing, experimentation, and lifecycle optimization.I focus on building long-term relationships, guiding teams through complex decisions, and helping bring a more thoughtful, system-level approach to monetization as Adapty continues to expand in the US.

Education

• Santa Barbara City College

  Associate’s Degree, Communications

• San Francisco State University

  Bachelor of Arts (B.A.), Communication and Media Studies