Matt Arado
Strategic Communicator | Content, Storytelling, Marketing | Brand Management
- Role
- Communications Director at Chicago City Day School
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Matt Arado
I\'m an award-winning professional with senior-level experience in communications…
Experience
Communications Director
Oct 2019 — Present · Chicago, IL, US
Created and executed marketing/communications strategy for private Chicago school • Crafted formal communications in the voice of the head of school• Oversaw a complete overhaul of the school website, focusing on storytelling and the user experience• Managed the school\'s social media channels — Facebook, Instagram, LinkedIn, YouTube• Wrote articles for the school\'s website and created content for social media• Took photos and/or video of the school\'s people and programming• Taught grade 7 yearbook class & oversaw creation of the City Day yearbook• Led the school\'s paid advertising efforts, both print and digital
Education
Columbia College Chicago
Master of Fine Arts (M.F.A.)
Lawrence University
Bachelor of Arts (B.A.)
St. Ignatius College Prep
Honors Diploma
Skills
- Indesign
- Newspapers
- Newsletters
- Copy Editing
- Editing
- Press Releases
- Television
- News Writing
- Blogging
- Content Writing
- Books
- Magazines
- Feature Writing
- Social Media Marketing
- Storytelling
- Copywriting
- Journalism
- Content Development
- Brand Journalism
- Film
- Content Marketing
- Ap Style
- Pop Culture
- Digital Marketing
- Communications
- Social Media
- Publishing
- Media Relations
- Proofreading
- Headline Writing
- Creative Writing
- Teaching
- Writing
- Branding
- Messaging
- Content Strategy
- Feature Articles
- Brand Awareness
- Staff Management
- Strategic Communications
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