Matthew Owens

About Matthew Owens

As the Vice President of Marketing and Customer Experience at Twigby, I lead the brand growth and customer loyalty of a 100% e-commerce national wireless phone service provider that offers affordable and flexible plans for diverse customer segments. With over 25 years of experience in the wireless telecommunications industry, I have a deep understanding of the market dynamics, customer needs, and competitive landscape, and I leverage this knowledge to design and execute effective marketing strategies and campaigns. I am passionate about creating value for our customers and stakeholders, and I use data analytics, strategic planning, and tactical marketing execution to achieve our goals. I have a proven track record of delivering on budget subscriber and revenue growth, while positioning our services as a compelling and differentiated alternative in a highly competitive industry. I also foster a culture of excellence, teamwork, and problem-solving among my team and across the organization, aligning with our core values and mission. I thrive in fast-changing and innovative environments, and I constantly seek to anticipate and respond to emerging trends and opportunities.

Experience

1. Executive Vice President Marketing and Customer Experience

   Twigby Mobile

   Jan 2016 — Present · Nashville, TN

   Twigby Mobile (twigby.com) is a 100% e-commerce national wireless phone service provider. Built on a tremendous team foundation, with a culture unlike anyplace I’ve ever worked. One of our corporate values states that we as a team run to our problems and opportunities, and every day we see all hands showing up on deck when we need to tackle a challenge. We wanted to build the kind of company we’d always wanted to work for, and by having an “all hands on deck” approach from day one, we have done just that.

Education

• Indiana Wesleyan University

  Master of Science

  2006 — 2008

• Southern Illinois University, Carbondale

  Bachelor of Arts

  1991 — 1995