Matt Agnese

Founder & Principal Consultant (Intermittent Capacity) @Plan B And C, Inc. Holding Company

Falmouth, MA, US

Plan B&C began as a consulting practice built to help executives, professionals, and investors take control through smart, pressure-free ownership. The early mission was simple: create real alternatives beyond “Plan A” so clients could build stability, equity, and freedom on their own terms.The company’s foundation was shaped during my time operating under a business license with Personal Business Advisors LLC. When that firm went insolvent and later reorganized, I continued Plan B&C independently while serving as a Founding CTO and strategic systems advisor to the new entity. That period defined the client-driven, technology-enabled framework I still use today.Today, Plan B&C serves as the holding company behind my advisory work, while the consulting arm operates under my personal brand: Matt Agnese | Real Guidance. Real Freedom.My involvement is selective and intermittent, focused entirely on high-level guidance rather than full-time operational consulting.The advisory practice centers on behavioral insight, ownership strategy, and clarity-driven decision support.My role is to help clients uncover the business models they’re built for using tools, pattern recognition, and a brand-agnostic advisory process.How I Help Franchise and business ownership strategy from day one Business model validation to avoid costly mistakes Funding strategy with vetted partners Multi-unit and portfolio planning for long-term growthThis work is not about selling a franchise. It is about creating clarity, control, and conviction around the right move. Book a call: https://planbandc.zohobookings.com/#/Intro