Matt Adamsen
Regional Sales Manager, TruRoots, LLC
- Role
- Regional Sales Manager at Truroots, Llc
- Location
- Syracuse, NY, US
- LinkedIn followers
- 500 followers
Experience
Regional Sales Manager
Feb 2022 — Present · Syracuse, NY, US
Responsible for managing P&L across all brands at TruRoots LLC (R.W. Knudsen, Santa Cruz Organic and TruRoots) through execution of national trade strategies and new product introductions.National distributor coverage for United Natural Foods. Regional coverage for Northeast conventional and natural retailers. Coverage for International business in Singapore, Korea, and Hong Kong. This includes both direct and distributor supplied business across numerous channels. Transitioned the business over from J.M. Smuckers to TruRoots, LLC and was instrumental in setting up our new organization by establishing ourselves as a new vendor across numerous retailers and distributors. Negotiated preferred vendor agreements with key customers, secured new vendor numbers, ensured EDI connectivity, and negotiated terms. Responsible for developing annual business plans, forecasting, trade management, joint business planning reviews, deduction management, marketing development and post event analysis.Broker management nationally and in the East region for conventional and natural business.
Education
University at Albany
Bachelor's Degree
2006 — 2010
Skills
- Pricing
- Sales
- Strategic Planning
- Customer Service
- Retail
- Merchandising
- Grocery
- Forecasting
- Customer Insight
- Account Management
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