Matt Zollinger
Senior Associate Athletic Director, External Strategy and Revenue Generation and Marketing at Washington State University
- Role
- Senior Associate Athletic Director of Revenue Generation at Washington State University Athletics
- Location
- Pullman, WA, US
- LinkedIn followers
- 500 followers
About Matt Zollinger
With over 10 years of expertise in revenue generation, marketing, and customer service, I bring a proven ability to consistently exceed revenue targets and lead high-performing teams. Throughout my career, I have successfully developed and executed strategic initiatives that drive both revenue growth and enhanced customer satisfaction.I specialize in crafting data-driven marketing strategies, optimizing customer experiences, and maximizing revenue across diverse channels. My leadership style emphasizes mentorship, fostering a collaborative environment where teams thrive and deliver exceptional results.I am passionate about using customer-centric insights to deliver measurable business growth while cultivating positive, results-oriented cultures. My commitment to excellence is reflected in my consistent track record of exceeding expectations and driving sustainable success.
Experience
Senior Associate Athletic Director of Revenue Generation
Washington State University Athletics
Jul 2022 — Present · Pullman, WA, US
Oversight of all marketing strategy, fan experience, ticket operations, ticket sales, and concessions, and act asthe day-to-day liaison with Learfield for corporate sponsorship sales and fulfillment• Serve on WSU Athletics executive staff and provide recommendations on best practices on revenue generation initiatives and fan experience improvements• Achieved overall attendance increases for Football, Men’s Basketball, Women’s Basketball, Baseball, Volleyball, and Soccer• Set revenue records for ticket sales for Women’s Basketball, Volleyball, and Baseball for the 20••••23 season and exceeded the overall ticket sales goal of $10M• Set revenue record of $1.2M for concession sales for the 20••••23 season• Collaborate with multiple campus entities to schedule dates for Homecoming, Parents Weekend, and other theme games for each football season• Meet with each head coach of all varsity sports to discuss strategies for marketing, fan experience, and revenue generation opportunities before and after each competition season• Review and recommend pricing adjustments for season tickets to the Deputy Athletic Director of External Relations and the Athletic Director for all ticketed sports• Successfully recruit, hire, train, and develop employees across multiple units• In conjunction with the Deputy Athletic Director of External Relations, participate in contract extensions with key partners including Paciolan, AMPLIFY, and Learfield resulting in new resources worth $200k at no additional cost to WSU• Conduct research on fan behavior and buying habits to better serve WSU stakeholders• Act as the sport supervisor to the Baseball program
Education
Brigham Young University - Idaho
Bachelor of Science, Business Management; Marketing; Cluster in Sports Administration
2003 — 2011
Washington State University
Master of Education, Sports Management
2011 — 2013
Skills
- Management
- Customer Service
- Research
- Adobe Photoshop Cs5
- Public Speaking
- Marketing Research
- Marketing Strategy
- Adobe Indesign Cs5
- Photoshop
- Illustrator
- Indesign
- Sports
- Microsoft Office
- Social Media Marketing
- Sports Marketing
- Advertising
- Event Management
- Adobe Illustrator Cs5
- Marketing
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