Matt White
Director of Sales and Strategic Partnerships @C.R. Plastic Products
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WORK HISTORY
Director of Sales and Strategic Partnerships @C.R. Plastic Products
Leadership & Team Management: Directed a high-performing team of 17 sales brokers and a US National Sales Manager, fostering a results-driven culture and delivering consistent growth.• Comprehensive Sales Oversight: Managed end-to-end sales operations for diverse accounts, including major club and big box retailers, e-commerce channels, and independent specialty dealers across the US and Canada.• Strategic Organizational Review: Conducted an in-depth assessment at six months, evaluating talent, organizational structure, and go-to-market strategies. Presented a robust 3-year growth plan to senior leadership, emphasizing strategic investments in Product Management, Sales Channel Strategy, Marketing, and Operations.• Innovative Product Development & Retail Execution: Leveraged deep knowledge of Costco\'s business model to lead the development of a new product line in collaboration with the Buying team, securing a significant sales commitment within the first year.• Market Revitalization: Spearheaded immediate pricing and marketing strategies that reinvigorated key e-commerce accounts and reactivated dormant retailer partnerships, resulting in measurable sales growth and enhanced customer engagement.• Strategic Retail Partnerships: Built and nurtured relationships with top Club and Mass retailers in North America, driving increased participation in online and in-store sales, enhancing market penetration, and boosting revenue.• Cross-Functional Collaboration: Strengthened alignment between Sales, Product Development, Marketing, and Operations, ensuring cohesive strategies for product launches, marketing campaigns, and supply chain efficiencies.• Data-Driven Growth Initiatives: Analyzed market trends and competitive landscapes to identify and capitalize on high-margin business opportunities, driving expansion and sustainable growth
EDUCATION
Wilfrid Laurier University
Bachelor of Arts (B.A.), Kinesiology
ABOUT MATT WHITE
Strategic Sales and Marketing Executive with a proven record of driving transformative growth across diverse industries, including consumer goods, home furnishings, and sustainable manufacturing. With over 20 years of leadership experience, I specialize in building high-performing teams, developing innovative go-to-market strategies, and forging impactful partnerships with major North American retailers such as Costco, Walmart, Staples, and Canadian Tire. My expertise spans revenue growth, channel development, private label expansion, and P&L management, enabling me to consistently deliver exceptional results in competitive markets.As a results-driven leader, I thrive on aligning sales strategies with business objectives, fostering cross-functional collaboration, and leveraging data-driven insights to identify growth opportunities. My contributions have led to exponential revenue increases, award-winning marketing campaigns, and enhanced market share for iconic brands like Sharpie, Paper Mate, and DYMO.With a deep understanding of public, private equity, and private organizational structures, I am adept at implementing comprehensive growth roadmaps that align with corporate vision and drive sustained profitability.
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