Matt Tietjen

About Matt Tietjen

I’ve spent over 20 years working inside real businesses, helping them operate, adapt, and grow across changing markets and conditions.My experience was built across multiple roles and industries, from ground-floor operations to multi-unit leadership and franchise consulting, spanning inner-city, suburban, and rural markets throughout the Mid-Atlantic and Northeast. That perspective comes from lived environments, not theory.I currently serve as a Franchise Consultant at H&R Block, where I continue to work directly with business owners across diverse markets, helping them navigate operational, marketing, and strategic decisions in real time. This role keeps my perspective grounded in the realities businesses face today, not just in hindsight.Alongside that work, I also focus on helping business owners adapt to a changing world without losing what makes them effective. That starts with strengthening what already works, identifying realistic opportunities for improvement, and making thoughtful decisions about where technology and AI truly add value.I believe the real risk businesses face isn’t change itself, but adopting tools or strategies without clarity or judgment. Progress works best when it’s grounded, intentional, and aligned with how people actually work and what they are realistically capable of.My focus is practical strategy, honest visibility, and building systems that support both near-term stability and long-term sustainability across operations, marketing, branding, and technology.

Experience

1. Franchise Consultant

   H&R Block

   Sep 2019 — Present

   Franchise Consultant supporting 100+ franchise offices across NJ, PA, DE, MD, DC, VA, and NYC. Partner with business owners to improve operational execution, local marketing performance, and strategic decision-making across the season.Key focus areas: • Franchise performance coaching across operations, staffing, service delivery, and local marketing execution • Business reviews, KPI tracking, and action planning tied to measurable outcomes • New franchisee onboarding and training support, including facilitation of New Franchisee Training • Workflow improvement and systems adoption to improve consistency, visibility, and executionAI and Copilot Strategies (internal involvement): • Contribute to internal AI and Copilot adoption efforts by sharing field insights, testing practical workflows, and helping shape responsible, real-world use cases

Skills

• Management
• Team Building
• Multi-Unit
• Team Leadership
• Hiring
• Retail Sales
• Shrinkage
• Time Management
• Sales Operations
• Store Operations
• Customer Service
• Store Management
• Microsoft Office
• Sales
• Inventory Management
• Inventory Control
• Retail
• Merchandising
• Strategic Planning
• Sales Management
• Leadership
• P&L
• Loss Prevention
• Multi-Unit Management
• Marketing
• Driving Results
• Profit
• Visual Merchandising
• Customer Experience
• Training
• Customer Satisfaction
• Employee Training