Matt Sullivan
Commercial Sales Leader | Empowering teams & leading by example | Designing new systems to improve sales processes and streamline inefficiencies, engaging and influencing business partners, and bringing brands to life
- Role
- State Manager ma & Ri at Sazerac Company
- Location
- Littleton, MA, US
- LinkedIn followers
- 500 followers
About Matt Sullivan
Superpower: Taking the complex and simplifying it. Influencing stakeholders by providing impactful solutions.Results-driven Sales Operations leader with a strong record of accelerating revenue growth and operational excellence through strategic, data-driven sales initiatives. Skilled at using advanced analytics to optimize team performance, drive market expansion, and empower informed decision-making. Proven ability to cultivate high-performing teams through impactful training and mentorship, and to forge cross-functional partnerships that enhance management processes and unlock growth opportunities.Leadership Impact: Leads by example – jumps in and rolls up his sleeves alongside his team so they know everyone is in it together.Listens to feedback from his team and empowers them with the needed resources.Connect with me to discussThe execution strategies that have worked best to increase revenue and market share in the NorthEast. Opportunities to gain experience and exposure with National Accounts.My backyard pitmaster skills and brisket recipes - best in the neighborhood! How coaching kid’s baseball hones my leadership skills and the future generation of leaders.Areas of expertise and interest: Sales and Marketing Strategy, Brand Planning, Strategic Partnerships, Key Account Management, Regional Sales Management, Contract Negotiation, Pricing Strategy, Business Planning & Analysis, Customer Service Management, Sales Execution, Budget Oversight and Forecasting, Wholesaler / Distributor Operations, Pricing, Retail Execution, Sales Operations, Logistics, Distribution, Hiring, Training, Team Building, Personnel Development, Professional Development, Cost Reduction, Process Optimization, Process Improvement, Wine and Spirits, Beverage Alcohol, Consumer Packaged Goods, high-growth, brand building.
Experience
State Manager ma & Ri
Feb 2021 — Present · MA, US
Recruited to lead total performance management of 190 brands, covering two states and 9 distributor teams while driving total portfolio volume & distribution growth, brand priority execution, and brand dollar contribution.• Director-level strategy lead, multiplying impact across the market by guiding 3 Market Managers and 4 field sales reps to achieve priority brand targets through influential distributor and retailer partnerships. • Led total business operations with topline P&L management, pricing implementation, team coaching, and distributor partnerships to drive fiscal-year plans and achieve target objectives.Key Achievements- Implemented new pricing on small sizes while launching programs to secure dedicated counter space- Improved distributor share through QBRs, KPIs, GSMs, and market improvement days.
Education
University of Massachusetts Amherst
Bachelor
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