Matt Storey

Growth Architect @Steelbuy

Solihull, GB

Spearheaded BD via PPC automation in Salesforce, identifying opportunities for 25% pipeline growth- Analyzed multi-channel data (SEO, CRM, ads) for actionable insights, driving 20%+ operational efficiencies and ecommerce sales uplift- Identified and pursued new revenue opportunities in SME markets, building a robust sales pipeline via targeted research and CRM automation- Analysed multi-channel data (advertising, SEO, CRM, events) to generate actionable insights, driving operational efficiencies and revenue growth- Spearheaded business development by automating sales workflows in Salesforce, identifying new revenue opportunities and streamlining buyer-seller interactions- Negotiated and closed complex deals with senior stakeholders, leveraging consultative selling to streamline buyer-seller interactions and exceed targets- Event/exhibition management, including graphics, stands, videos, merchandise, and lead generation (e.g, 107 leads from UK expo, top 15%)- Conducted data analytics across marketing areas for strategic optimizations, tracking performance metrics to inform decision-making- Led business development initiatives, mapping sales processes and automating workflows to identify new opportunities and streamline buyer/seller interactions- Performed in-depth data analytics on advertising, SEO, CRM, and event outcomes, generating insights to optimize operations and drive revenue growth- Implemented Agile methodologies within marketing and sales teams, facilitating iterative development cycles to improve process efficiency and adaptability to market changes- Scrum Master for cross-functional projects, leading daily stand-ups, sprint planning sessions, and retrospectives to foster collaboration and ensure on-time delivery of key initiatives.