Matt S.

About Matt S.

For over a decade, I have diligently learned & honed my skills in many different capacities in digital and traditional media marketing efforts. From being a marketing coordinator to display representative to a Creative Director, I have been an integral part of many unique projects. Not only have I helped implement many initiatives, but I have also been charged to lead large projects. These projects ranged from video shoots, website redesigns, display advertising campaigns, and graphic compilations. I also enjoy making processes more efficient and faster. While at AREA203, I developed multiple automated excel spread sheets that saved on average about 5 hours per day in reporting time. At CBL & Associates Properties, Inc, I located, captured, and merged over 1,600 rogue Facebook pages into our official pages bring in an ROI of over $5 million. The companies and clients that I have developed and executed campaigns for include non-profits, universities, REITS, International Airports, textiles, and the financial industry. I am highly experienced in graphic design, videography, photography, campaign management, social media, Microsoft Excel, and media planning. I believe that part of who I am is reflected in my work, so my goal is to be the best at what I do and create. This has pushed me to excel with any project I have worked on. I love to learn, so another goal of mine is learn all I can. It is my goal to encourage others to reach their potential. I enjoy being part of a great team as well, and it is my goal to be an integral part of your team.Specialties: Graphic Design, Motion Graphics, Production Lighting, Set-design, Video Shooting & Editing, Photography, Campaign Management, Social Media, Media Planning, Microsoft Excel

Experience

1. Director, Digital Marketing

   CBL Properties

   Dec 2019 — Present · Chattanooga, TN, US

   Aided in navigating CBL Properties through the challenges of the COVID-19 pandemic by enhancing the property website with features such as individual tenant hours display and customizable emphasis fields like curbside options on the directory page.• Implemented an online form creation tool to gather vital tenant information, enabling content creation and edits for business profiles. Seamlessly integrated with task management software, providing audit, tracking, and data capabilities. Its usability on websites and mobile devices proved especially valuable during pandemic lockdowns. Later repurposed for lead generation by the specialty leasing team, streamlining partner business submissions. Also, connected this form to our email DSP for direct routing to contact lists.• Collaborated with multiple team members to formulate the outline and CMS infrastructure for the redesign of the new property website.• Developed expertise in two pivotal mobile traffic counting and demographic solutions, Creditntell and Placer.ai. Created multiple dashboards to monitor visits, visitors, and sales changes over time. Responsible for training CBL employees in tool utilization.• Commenced use of AI for idea generation, refining, and enhancing written content.• Negotiated with vendors to ensure we maintained high quality products at costs that allow us continue utilizing necessary tools.• Support and advise web development team that completely overhauled our property websites\' front and backend from the ground up with a focus on a mobile first user experience, enhanced search and way finding capabilities.• Transition Google Analytics from Universal Analytics to Google Analytics 4• On boarded website scraping vendor (Adeptmind) that help provide Hamilton Place and CoolSprings Galleria website visitors stores inventory and if available in stock items greatly increase user experience and SEO performance.

Education

• Southern Adventist University

  B.A., Pastoral Care

  2004 — 2008