Matt Snyder
Product manager and marketing strategist with a knack for making complex technology easy to understand and value | CRM | Agile | Marketing Strategy | SDLC
- Role
- Sr Product Manager at Principal Financial Group
- Location
- West Des Moines, IA, US
- LinkedIn followers
- 500 followers
About Matt Snyder
I am an experienced CRM leader, product manager, and digital strategist with deep experience in media, marketing, and agriculture. I bring vision to product development. Through collaboration, my goal is to make complex solutions and technology easy to understand and value.I have broad skills and expertise in marketing strategy, digital strategy, customer relationship management (CRM), digital product management, search engine optimization, newsletter marketing, registration and conversion, digital development and project management. I also have experience in content creation, strong writing skills, and solid graphic design and art direction experience.Specialties: CRM, product ownership, agile development, digital transformation, agriculture, digital strategy, brand management, and digital marketing
Experience
Sr Product Manager
Apr 2025 — Present · Des Moines, IA, US
Guide product strategy for inbound work processes and deliver key outcomes for corporate services customer experience.
Education
University of Iowa
Bachelor of Arts, English and Journalism
1993 — 1997
The University of Iowa Tippie College of Business
MBA, Business Administration
2008 — 2012
Skills
- Photoshop
- Marketing Strategy
- Social Media
- Copy Editing
- Marketing
- Online Advertising
- Digital Strategy
- Digital Marketing
- Audience Development
- Adobe Creative Suite
- Publications
- Graphic Design
- Html
- Technology Liaison
- Mobile Applications
- Wordpress
- Web Content Management
- Content Management
- Web Analytics
- Magazines
- Integrated Marketing
- Writing
- Omniture
- Marketing Communications
- Editing
- Email Marketing
- Blogging
- SEO
- Newsletters
- Analytics
- Online Marketing
- Cms
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