Matt Smolik

About Matt Smolik

With over 10 years of experience, I lead digital operations and performance programs for automotive OEMs at Ansira, focusing on improving marketing efficiency, reducing cost-per-sale (CPNUR), and driving measurable sales outcomes. My expertise includes sales processes and enhancing customer experience to optimize digital strategies across national dealer networks. At Ansira, I oversee a team of consultants to deliver scalable OEM-backed digital health assessment programs that enhance website performance, SEO, paid media, CRM utilization, and dealership operations. My efforts align with the goal of improving operational consistency, fostering collaboration, and translating data into actionable strategies for growth and performance improvement.

Experience

1. Manager, Digital Operations Automotive (Oem Programs)

   Ansira

   Dec 2025 — Present

   Lead a national team of 13 Digital Operations Consultants 9 Digital Marketing consultants and a Senior Program Manager supporting OEM automotive programs across multiple U.S. regions. • Own strategy, execution, and continuous improvement of OEM Digital Health Assessment (DHA) programs spanning website performance, SEO, paid media, lead handling, CRM utilization, and dealer operations. • Deliver measurable performance gains within 90 days post-engagement, including reduced cost per sale (CPNUR), improved close rates, increased organic traffic, and higher website conversion. • Serve as a strategic advisor to OEM headquarters, regional leadership, and dealer principals, translating performance data into executive-level insights and action plans. • Rebuilt and scaled program frameworks to improve adoption, consistency, and ROI across the dealer network.

Education

• City University of Seattle

  Organizational Leadership

  2019 — 2021

• Cuyahoga Community College

  E-Business Management

  2011

Skills

• Purchasing
• Team Building
• Management
• Process Management
• Business Development
• Automobile
• Digital Marketing
• Sales
• Online Advertising
• Inventory Management
• Online Marketing
• Coaching
• Cold Calling
• Dealer Management
• Lead Generation
• Profit
• Dealers
• Retail
• B2b
• Direct Marketing
• Strategy
• E-Commerce
• Automotive Sales Training
• Sales Process
• Competitive Analysis
• Selling
• Business Planning
• Sales Management
• Leadership
• Automotive Aftermarket
• SEO
• Account Management
• Sales Operations
• Customer Service
• Training
• New Business Development
• Negotiation
• Vehicles
• Email Marketing
• Team Leadership