Matt Smith

About Matt Smith

To Summarize here is my bio from my web profile. Matt\'s special talent is putting together lots of diverse points of view and distilling them into one simple big idea. The client has a point of view. The agency has a point of view. The consumer has a point of view. Somebody has to make the big decisions. That\'s what Matt does. He herds everyone with an opinion into one place, figures out the big idea, and then makes sure everyone follows through on it.It\'s been the key to Matt\'s successful career, helping launch and strengthen brands throughout the country. He\'s done it for cars, hotel chains, newspapers, beer, banks and about a hundred other categories. And although he has worked in New York, San Francisco, Boston and Richmond the same principles apply to how he focuses his skills to come up with the Big Idea wherever he is.This has led to more than his share of awards - One Show, Communication Arts, D & AD, Cannes, Clio, Effie and Best in Show here in DC four years in a row. Not surprisingly, he has judged award shows all around the country. In between, you may run into him speaking in various places about his philosophy of \"Branding while retailing\" and \"Thinking Big.\" You may also have seen his commercials featured on \"America\'s Funniest Commercials\", the Today Show and Entertainment Tonight.Specialties: I have experience in almost every industry. Advertising is a great way to do that by the way. I also love helping diverse elements of a company come together. Working with franchise origination\'s articulate one voice. Bringing the emotion of a brand to life

Experience

1. Chief Executive Officer

   Smithgifford

   Jul 2002 — Present

Education

• Virginia Commonwealth University

  Bachelor of Arts (BA), Communication Arts, Film History

  1976 — 1980