Matt Sholley

Sr. Product Designer / UX Strategist / Creative Direction Expert

Role: Sr Product Designer Strategist at American Airlines
Location: Phoenix, AZ, US
LinkedIn followers: 500 followers

About Matt Sholley

Hello, I’m Matt Sholley, a user experience product designer, strategist, and design system designer with over 25 years of experience in the creative industry, including 16 years dedicated to user experience. Throughout my career, I have led the design of complex applications across various platforms, including web, iOS/Android apps, kiosks and other tech devices.I am passionate about fostering strong, efficient teams and continuously seek innovative methods and best practices to design the best experience possible. Collaboration is at the heart of my approach, as I work closely with designers, business teams, and engineers to deliver exceptional user experiences. With a solid foundation in visual design, research, architecture, and design systems, I thrive on solving complex problems and driving impactful design solutions.

Experience

Sr Product Designer Strategist
American Airlines
Aug 2020 — Present · Phoenix, AZ, US
Created multi-disciplinary experiences using skills in research, architecture, and design.› Managed cross-product communication to maintain cohesive customer experiences.› Innovated complex systems using Design Thinking (LUMA Certified).› Led high-fidelity prototyping, usability testing, and research.› Streamlined design tools and created enterprise design systems and documentation.

Education

Collins Graphic Design College
Bachelor of Arts - BA, Visual Communications

Skills

Art Direction
User Interface Design
Visual Communication
User Experience Design
Online Marketing
Web Design
Posters
Advertising
Airlines
Creative Direction
Packaging
User Experience
Typography
Css
Web Development
Interaction Design
Photography
Usability
User-Centered Design
Color Printing
Brochures
Wireframes
User Interface
Visual Design
Graphics
User Research
Layout
Mobile Design
Graphic Design
Experience Design
Strategy
Branding & Identity
User Experience Testing
Adobe Creative Suite
Human Computer Interaction
Logo Design
Photoshop
Corporate Identity
Dreamweaver
Illustrator

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