Matt Sheedy

Senior Director, Corporate Practice @Hanover Research

New client acquisition and delivering year over year revenue growth. Partner with BDR team to identify good fit prospective clients and strategize on commercial outreach targeting CEO’s, President’s, CMO’s, Marketers, and Product Marketing at B2B manufacturing and software companies. Responsible for guiding prospective clients through consultative evaluation of Hanover Research, proposal development, contracting, and onboarding with our research team. Hanover is a custom market research firm, focusing on developing deep insights into the markets, geographies, and customers that each client has us focused on. I work with our prospective clients to scope out the following kinds of data and insight: • Market Strategy: Market sizing (TAM/SAM), Competitive Profiling, Market Trends, Market Growth, Mapping Complicated Value Chains, Lead Generation • Customer Strategy: Go-To-Market Messaging, Customer Segmentation, Persona Development, Journey Mapping • Product Strategy: Product concept testing, customer needs analysis (jobs to be done), pricing, optimizing product mix • Brand Strategy: Attitudes & Usage and Brand Equity