Matt Savage
Director of Strategy @Bol Agency
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WORK HISTORY
Director of Strategy @Bol Agency
Accounts: Cision, PayPal, Honeywell, Nearmap, Lytx, GrammaTech, Akeneo I am a mutant! My responsibilities are divided between strategy and creative, and i love both. On the strategy side, I assess brand and content strength within the context of market realities and customer needs, develop strategic positioning that differentiates and strengthens brand identities, and build thoughtful messaging architectures that align brand narratives across offerings, audiences and channels. On the creative side, I help turn strategies into clear, effective, brand-minded content. I\'ve been a copywriter for nearly 30 years and I have deep experience working with clients in complex industries who market to multiple audiences with multiple sets of needs. And I understand how to connect the right dots. I work closely and collaboratively with multiple teams within my current agency—and directly with clients, including CMOs of major international companies. I have been \"onboarded\" onto multiple client teams, spoken at client conferences and help clients lead the day-to-day marketing charge within their organizations. I believe brands are puzzles and i\'m passionate about solving them.
EDUCATION
Hampshire College
BA, Creative Writing, Literature, Philosophy
ABOUT MATT SAVAGE
Director of Strategy with deep ad agency and in-house marketing/communications background. Strategy, brand building and copywriting experience across multiple channels and industries. B2B, B2C and B2G.
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