Matt Rouse

About Matt Rouse

VALUE PROPOSITION I am highly effective in marketing and strategic planning, with experience delivering results by building and leading demand marketing strategies that increase revenue, customer engagement, and competitive differentiation. I offer a combination of expertise in marketing automation and integration with platforms that include HubSpot, Marketo, and Salesforce.SUMMARY Engaging marketing leader capable of developing SEO, SEM, email marketing plans, e-Commerce strategies, and communications campaigns that increase brand awareness and engagement. Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance goals by aligning talent and effort with organizational objectives. LEADERSHIP HIGHLIGHTS With Planet DDS, leads demand generation for three product lines, securing 60% YOY gains in monthly recurring revenue. Orchestrates and executes Organic Search, Paid Search, SEO, content marketing, and email marketing and automation campaigns through HubSpot, Marketo, and Salesforce. In a prior role with FaithLife Corporation, established new demand generation campaigns, free product upgrades, and a free Book of the Month to surpass sales goal in 2020 by $5.5M.Specialties: Marketing, Strategic Leadership, Email Marketing, Content Marketing, Organic and Paid Search, B2B and B2C Go to Market Strategies, Marketing Automation, Team Leadership, HubSpot, Marketo, Salesforce, Marketing Analytics

Experience

1. Director of Digital Marketing

   Baker Publishing Group

   Jan 2024 — Present

Education

• Pacific Lutheran University

  BA, Communications, Emphasis in Public Relations

Skills

• Social Media Marketing
• Web Analytics
• Online Advertising
• Direct Marketing
• Sales Operations
• Salesforce.com
• Lead Generation
• Google Adwords
• Google Analytics
• Sales Management
• Html
• Marketing Strategy
• Sem
• SEO
• Strategy
• Account Management
• Ppc
• Email Marketing
• Sales
• Leadership
• Digital Marketing