Matt Raback

About Matt Raback

As the Cumulus Director of Sales for our four-station cluster covering York-Lancaster-Reading, and our five-station cluster in Harrisburg, I oversee all aspects of revenue generation and operations within the sales department across the nine stations. I’m responsible for exceeding budget goals, managing expenses, accounts and hiring, managing and training our sales team.I\'m looking for great sales representatives to join our sales team utilizing radio, digital, events and sports to help local businesses reach more customers and grow their business. Email me at m••••••••@cumulus.com.

Experience

1. Director of Sales

   CUMULUS MEDIA

   Jul 2024 — Present

   Tasked with revenue generation from advertising sales to local businesses, across two markets of nine radio stations and digital products, serving Harrisburg-York-Lancaster-Reading, PA. I am responsible for leading two sales teams, as well as recruiting, hiring and training sales representatives for each market, and the creation of sponsorship ideas and programs for our sales team to take to advertisers.

Education

• Pennsylvania State University

  Bachelor of Humanities, Communication, General

  1994 — 1998

Skills

• Advertising Sales
• Public Relations
• Account Management
• Sales
• Online Advertising
• Advertising
• Cold Calling
• Media Buying
• Digital Media
• Entertainment
• Media Planning
• Radio Advertising
• Radio Producing
• Broadcast
• Radio Promotions
• New Business Development
• Marketing Strategy
• Sales Presentations
• Social Networking
• Social Media
• Sponsorship
• Event Planning
• Radio
• Social Media Marketing
• Radio Broadcasting
• Marketing Communications