Matt Probert
Managing Director @adlicious
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WORK HISTORY
Managing Director @adlicious
Hamburg, DE
ABOUT MATT PROBERT
I\'m a technical problem solver with a passion for product strategy and driving long-term business value. The bulk of my industry and product experience is in advertising technologies, especially digital advertising (online) and digital out of home (DOOH). My background is software development. I still contribute code regularly for the companies I\'m involved with, but my real value is strategy, problem solving and helping development teams to ensure they are building the right things. By building the right thing, we can do more with less. I have a history of helping companies to significantly increase revenue on the back of technology built quickly by small teams. I have a range of experience running product, software development and consulting with DMP, DSP, SSP, brand-safety and tag management companies.
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