Matt Potts
Founder, CEO & General Counsel of DESTIHL Holdings
- Role
- Founder, CEO, Managing Member, General Counsel at Destihl Holdings
- Location
- Normal, IL, US
- LinkedIn followers
- 500 followers
About Matt Potts
Founder, CEO & General Counsel of DESTIHL Holdings, including DESTIHL Brewery (a regional brewery); DESTIHL Spirits; Canopolis (a contract brewery, co-packing and private label division of DESTIHL Brewery); DESTIHL Restaurant & Brew Works; DESTIHL Beer Hall (a taproom, barrel room, private & public events, and live music venue at DESTIHL Brewery), and associated real estate holdings, all located in Normal, Illinois.DESTIHL Brewery, awarded as a \'Rising Star\' at Brewbound Live 2025, became a top #75 brewery out of nearly breweries in the USA after 53% volume growth in 2024 through the development and success of DESTIHL\'s award-winning beer brands such as the innovative, industry-changing Wild Sour Series (the first series of canned sour beers in the US launched in 2014) and the DeadHead IPA Series (including TourBus Hazy IPA-the only beer and brewery to win 2 medals at GABF in the most competitive Juicy/Hazy IPA category, winning Gold in 2021 and 2025); its contract/co-packing/private label business division (Canopolis); and via strategic partnerships to brew and sell beers in the US for Wrexham Lager (majority owned by Red Dragon Ventures-Ryan Reynolds, Rob McElhenney and Eric Allyn…also owners of Wrexham AFC), Hanson Brothers Beer (Mmmhops), Suckerpunch (Sour Pickle & Spicy Pickle beers), Evel Knievel (True Evel Blonde and Imperial IPA), Fighting Illini/University of Illinois (ILL-IPA & Oskee Light), Illinois State University (Redbird Ale & Battle Bird Lager), Illinois Wesleyan University (IWU Brew), and others.
Experience
Founder, CEO, Managing Member, General Counsel
Jan 2010 — Present · Normal, IL, US
DESTIHL Holdings owns and operates DESTIHL Brewery (a regional brewery); Canopolis (a contract brewery & co-packing business division); DESTIHL Restaurant; and DESTIHL Beer Hall (a taproom, barrel room, private & public events, and live music venue) and has partnered to also brew for Wrexham Lager, Hanson Brothers Beer, Evel Knievel, Fighting Illini/University of Illinois, Illinois State University, Illinois Wesleyan University and the Illinois Farm Bureau/Illinois Agricultural Association.
Education
University of Illinois Urbana-Champaign
Bachelor of Science - BS, College of ACES
1987 — 1991
Siebel Institute of Technology
Brewing Technology
2007
DePaul University College of Law
Jurisdoctorate, Law
1991 — 1993
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