Matt Pedder
Commercial Learning & Development Lead (Global) @A-Safe Group
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WORK HISTORY
Commercial Learning & Development Lead (Global) @A-Safe Group
Lead the global Commercial Learning & Development strategy, building and scaling initiatives that enable sales teams to perform at their best.Partner with senior commercial stakeholders to align learning initiatives with business goals, pipeline health, and sales performance metrics.Design, implement, and continuously improve end-to-end learning journeys covering: • Onboarding • Product enablement • Sales capability development • New business development • Embed practical, performance-focused approaches that move beyond training to real behaviour change and measurable impact.
EDUCATION
The University of Huddersfield
Bachelor of Arts (B.A.), Drama and Performance
The University of Huddersfield
PGCE Lifelong Learning, Education
Intake High School of Performing Arts
BTec in Performing Arts, Performing Arts
Tong Upper School
GCSEs
ABOUT MATT PEDDER
I’m passionate about Sales Enablement, about helping people, teams and organisations grow and thrive.At A-SAFE Group, I design and deliver commercial development strategies that enable our global sales teams to perform at their best – not just through training, but through true enablement.I believe investing in people is the biggest driver of sustainable success. That’s why I focus on creating environments where individuals feel valued, supported and empowered to grow.My approach blends: • Sales capability frameworks • Coaching-led development • Practical, real-world learningAll with one goal: turning potential into performance.I’m committed to making a real difference in people’s lives by fostering growth, confidence and capability – both individually and as teams.If you’re passionate about modern sales enablement, leadership development or building high-performing commercial teams, let’s connect.
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