Matt Palenshus

About Matt Palenshus

Senior data science and analytics executive with 15+ years leading high-performing teams across Wealth Management, Lending, and Enterprise Marketing. Proven track record building predictive modeling, attribution, and decision-support capabilities that drive revenue growth, advisor productivity, and marketing ROI. Trusted strategic partner to C-suite leadership with deep expertise in AI/ML, model governance, and scaling analytics organizations to support enterprise transformation.

Experience

1. Executive Director, Head of Wealth Sales, Distribution and Marketing Data Science

   JPMorganChase

   Aug 2020 — Present

   Director of teams of data scientists responsible for understanding advisor performance, mining data to generate sales leads, optimizing the conversion funnel, and completing geospatial analysis to inform wealth management advisor location strategy.

Education

• Indiana University - Kelley School of Business

  Graduate Certificate, Business Analytics

• The Ohio State University Fisher College of Business

  Bachelor of Science (BS), Management Information Systems, General

Skills

• Analytics
• Digital Marketing
• Database Marketing
• Web Analytics
• E-Commerce
• Email Marketing
• Segmentation
• Interactive Marketing
• Project Management
• Crm
• Direct Marketing
• Sem
• Marketing Analytics
• Data Analysis
• Business Intelligence
• Strategy
• Social Media Measurement
• Mobile Applications
• Mobile Marketing
• Paid Search Strategy
• Paid Search Campaigns
• Online Advertising
• Data Management
• Data Mining
• Business Objects
• Sas
• Tableau
• Oracle
• Management
• Business Analysis
• Marketing
• Banking
• Financial Services
• Mortgage Lending
• Mortgage Banking
• Sql
• Leadership