Matt Odonnell
- Role
- Optimization Lead, Mobile Digital Marketing Team at Verizon
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Matt Odonnell
With a proven track record in driving digital transformation and e-commerce success, I…
Experience
Optimization Lead, Mobile Digital Marketing Team
Apr 2022 — Present
My team is charged with strategic Mobile sales and revenue growth through a rigorous multivariate and A/B testing practice across web, app and media. As the optimization scale lead, I direct the application of successful test insights to improve personalized audiences, value proposition content and user experience. My key achievement has been driving the launch of 20 successful test outcomes realizing $17.2M in revenue and surpassing objectives by 23% in 2022. Tracking to realize $24M in annual revenue in 2023, a 40% increase YoY.
Education
University of Notre Dame
Bachelor of Arts - BA, English and History
University of Maryland - Robert H. Smith School of Business
Master of Business Administration - MBA, Marketing
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