Matt Nicholson
Associate Director @Publicis Groupe
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WORK HISTORY
Associate Director @Publicis Groupe
NY, US
Client: WalmartLead media performance and measurement across Walmart+ and Holiday campaigns. Partner with strategy, planning, and client teams to connect media performance to business outcomes through reporting, cross-channel attribution (MTA, and incrementality testing. Manage a team of analysts delivering weekly performance reporting, measurement frameworks, and budget optimization recommendations.
EDUCATION
Worcester Polytechnic Institute
Bachelor's degree, Management Engineering
Cornell University
Certificate, Demand Marketing
ABOUT MATT NICHOLSON
Associate Director at Publicis | Media Measurement & Analytics | Walmart
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