Matt Murray
Trade Development Manager @Southern Glazer's Wine & Spirits
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WORK HISTORY
Trade Development Manager @Southern Glazer's Wine & Spirits
CO, US
Create marketing programs for use in the field, present new program ideas, and efficiencies and obtain senior leadership buy-in- Plan, execute and evaluate sales, promotions and marketing of brands- Lead supplier planning initiatives, including supplier meetings, programming communication and business review/planning with leadership - Set program objectives and measure ROI- Ensure brand pricing and gross profit is aligned to strategy by channel - Oversee funds related to local marketing and brand planning
EDUCATION
University of Northern Colorado
Bachelor of Science (BS), Parks, Recreation and Leisure Studies
ABOUT MATT MURRAY
I have over 15 years of professional sales experience in the alcohol beverage industry across multiplestates with varying state laws and market dynamics. Some of my skills include Brand Management & Development, Budgets, Multiple Market Planning, Business Development, Leadership, Distributor Management, Sales Management, Data Analysis & Territory Account Management for both On and Off Premise. I have a Bachelor of Science degree from University of Northern Colorado- Court of Master Sommeliers - Level 1- WSET II (Wine & Spirits)
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