Matt Moon
Business Analytics & Marketing Technology
- Role
- Senior Data Analyst at IBM
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Matt Moon
Specialties: Ecommerce, Web User Experience & Site Optimization, Social Media Marketing…
Experience
Senior Data Analyst
Mar 2025 — Present
Supported the implementation of Adobe Analytics, then migration to Customer Journey Analytics for ibm.com to enhance user engagement & customer journey tracking and reporting-Developed detailed engagement reporting and customer journey mapping as the lead e-commerce analyst supporting AA & CJA-Generated QA reports to ensure data quality during analytics migrations and implementation-Prepared executive-level reporting on the performance of ecommerce enhancements and Adobe Target AB testing results-Acted as the technical liaison between the Adobe development team and analysts for the continued accurate and timely release of critical data changes.
Education
University of North Texas
BBA
Skills
- Advertising
- Word
- Css
- Blogging
- Social Media
- Direct Marketing
- Web Analytics
- Integrated Marketing
- Marketing Management
- Project Management
- Email Marketing
- Web Content
- Online Advertising
- Strategy
- E-Commerce
- Web
- Wordpress
- A/B Testing
- Promotions
- Sales
- Analytics
- Internal Communications
- Digital Marketing
- Salesforce.com
- Web Design
- Marketing Communications
- SEO
- Microsoft Word
- Sem
- Social Networking
- Cms
- Social Media Marketing
- Brand Development
- Google Analytics
- Photoshop
- Website Management
- Online Marketing
- Content Development
- Marketing
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