Matt Mersino

About Matt Mersino

I’m an operator focused on helping consumer brands grow through disciplined execution across eCommerce, marketing, and leadership.As COO of Ballistic Agency, I lead teams that optimize digital performance for SHOT brands (shooting, hunting, outdoor, tactical) through expert web development, growth marketing, and retention marketing. I also founded SoCom Labs to help brands break into the rapidly growing world of social commerce, using TikTok Shop to drive revenue through creator-led sales, paid media strategies, and full-scale shop management.Beyond eCommerce, I’m an author and keynote speaker, passionate about leadership and business transformation. My upcoming book,\"The Transformational Leader: How Four Types of People Change the World,\" provides an easy-to-follow roadmap for developing leadership potential no matter what season of life you are in.Whether you’re looking to grow your brand or sharpen your leadership skills, let’s connect. For SHOT brands interested in growth or web platforms: For DTC brands interested in TikTok Shop and social commerce: For speaking engagements or inquiries: Email i•••@mattmersino.com

Experience

1. Founder

   Socom Labs

   Dec 2024 — Present

   SoCom Labs is a social commerce agency helping brands capture attention and unlock explosive growth on platforms like TikTok Shop. As a TikTok Shop certified partner, SoCom offers comprehensive end-to-end management for brands - including setup, ad strategy & implementation, affiliate management, LIVE selling, gifting, analytics, reporting, and more.

Education

• Liberty University

  Coursework in M. Div - Missional Studies

• Indiana Wesleyan University

  B.S. in Biblical Studies & A.S. in Christian Ministries

• University of Michigan

  College of LSA