Matt McDonald
- Role
- Digital Marketing Manager at Paybotic
- Location
- West Palm Beach, FL, US
- LinkedIn followers
- 500 followers
About Matt McDonald
Steering the digital front at Paybotic, my role encompasses elevating online marketing…
Experience
Digital Marketing Manager
Sep 2024 — Present
Lead and execute multi-channel digital marketing campaigns across email, social media, PPC, and SEO/SEM for a fintech company specializing in cannabis payment processing. Develop and manage demand generation programs that drive qualified pipeline and improve lead quality.Collaborate closely with sales and product teams to align messaging with business goals and support revenue growth. Leverage data analytics to segment audiences, measure campaign performance, and continuously optimize for ROI. Drive adoption of AI tools and marketing automation to scale content production and improve campaign efficiency.
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