Matt McColley
Product Designer | UI & Visual Design for Mobile Apps | Engagement & Retention Systems
- Role
- Ui Ux Designer at Worldwinner
- Location
- Clarksville, TN, US
- LinkedIn followers
- 500 followers
About Matt McColley
Product designer focused on engagement, retention, and UI systems in mobile apps.With 15+ years of visual design experience, aided by my bachelor’s degree in graphic design and a certification in UI Design, I excel as a UI/UX Designer, crafting immersive and intuitive digital experiences.I bring extensive experience in creating user flows, wireframes, prototypes, and interface designs, honed through my work in the sports and gaming industries. Crafting immersive products for top-tier organizations, including NFL and NHL franchises, FanDuel, and Murray State University, has been a cornerstone of my career.Recently, I\'ve taken on responsibilities for innovating products and streamlining design processes:• Led design efforts for FanDuel Faceoff, resulting in a 300% increase in active users, while proactively collecting feedback, analyzing tests, and refining designs, leading to an exceptionally user-friendly product and an execution award from management for excellence.• Developed sprite sheets, documentation, and assembly instructions for seamless integration of customizable colors into game interfaces, while also creating comprehensive documentation covering UI asset dimensions, color palettes, musical implementation, and various game modes.As an avid gamer and sports fan, I bring a deep understanding of player preferences, game dynamics, and fan expectations, drawing inspiration from my own interests and experiences.I seek opportunities to channel my creativity and problem-solving skills in a focused, engaging environment, joining a team led by experienced professionals who value accountability. Feel free to explore my portfolio at or reach out to me at m••••••••@gmail.com to discuss how I can elevate your design team.My Key Skills: UI Design | Visual Design | UX Assessment | Wireframing | Competitive Analysis | User Personas | Interactive Prototyping | User Flows & Site Maps | Game Design | Software Design
Experience
Ui Ux Designer
Jul 2022 — Present · Henderson, NV, US
Spearheaded captivating interface and feature development for skill-gaming apps like WorldWinner and FanDuel Faceoff, amplifying user experiences and sparking innovation.In collaboration with senior leadership and stakeholders from WorldWinner and FanDuel, I facilitated continuous product improvement, resulting in enhanced financial performance.Actively collected feedback, meticulously analyzed tests, and iteratively refined designs, resulting in the creation of exceptionally user-friendly products and recognition from management with an execution award for excellence.As the lead designer for FanDuel Faceoff, I orchestrated design efforts that led to a remarkable 300% increase in active users.
Education
Wes-Del High School
Academic Honors Diploma
2004 — 2008
CareerFoundry
Certification in UI Design, User Interface Design
2019 — 2020
Indiana State University
Bachelor of Science (B.S.), Graphic Design
2008 — 2012
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