Matt Martin

About Matt Martin

A passionate, experienced marketing and P&L leader with a consistent record of driving strong results across a wide range of business challenges, industries, and organization sizes (from large CPG and retail to digital start-ups). A strategic change agent and databased leader with the ability to create compelling visions AND willing to roll up the sleeves to get things done. A deep passion for developing people and diverse teams to perform at high levels while having fun.• Brand & Innovation: As a brand leader at P&G led the turnaround and double-digit growth of multiple $100-500M brands. • Digital Transformation: As CMO of $11B retailer, led the digital marketing transformation and the brand integration of Dollar Tree and Family Dollar. • Organizational Leader: As EVP of a PE backed digital marketing company lead 100+ person multi-functional team to modernize the country’s largest new mover advertising platform. • Business Accelerator: As a hands-on advisor helped start-ups build new capabilities to accelerate growth faster. Core Competencies:P&L Leadership | Innovation | Brand Building | Performance Marketing & E-commerce | CRM Strategy and implementation | Customer Analytics & Insights | Professional & Influencer Marketing | Agency Management | Media Planning | Retail and Promotion Strategy | Financial Acumen & M&A frameworks |Talent Development

Experience

1. Vice President of Merchandising

   Harris Teeter

   Feb 2025 — Present · Charlotte, NC, US

Education

• University of Evansville

  B.S., Health Care Management

• Purdue University

  MBA, Marketing & Finance