Matt Lydon

About Matt Lydon

Run Specialty Marketing Professional with more than 10 years of experience in strategic brand development and consumer engagement. Data-driven leader leveraging complex market insights to develop methodologies for rapid brand growth and recognition, increased revenue, and customer satisfaction. Astute professional with a high degree of business acumen harnessing a holistic approach to project management, overseeing and empowering multidisciplinary teams of internal and external specialists. Extensive hands-on experience facilitating expansion for lifestyle and technology brands.

Experience

1. Manager, Field Experience Team - Midwest

   HOKA

   May 2025 — Present

   Provide leadership, mentorship, and support to the Midwest FET, fostering collaboration and accountability- Build, develop, and maintain partnerships with key retailers throughout the region- Collaborate cross-functionally with sales, marketing, partnership, and operations team to drive innovation and alignment across teams- Make strategic decisions and drive regional growth by partnering with the Regional Sales Manager to implement key initiatives and optimize performance.

Education

• Northern Illinois University

  Bachelor of Science (B.S.), History

  2006 — 2010

• Aurora University

  Post-Baccalaureate Secondary Certification, Secondary Education and Teaching

  2010 — 2012

Skills

• Microsoft Office
• Sales
• Gait Analysis
• Five9
• Brand Development
• Product Specialists
• Running
• Coaching
• Educational Technology
• Customer Escalation Management
• Retail
• Cpr Certified
• Management
• Fitness Training
• Fitness
• Retail Sales
• Product Marketing
• Lesson Planning
• Microsoft Outlook
• Tutoring
• Zendesk
• Long Distance Running
• De-Escalation
• Mobile Technology