Matt Linaker
Head of Advocacy and Insight @Totara
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WORK HISTORY
Head of Advocacy and Insight @Totara
London, GB
As Head of Advocacy and Insight, I lead the Customer Insight and Advocacy team, driving customer advocacy and shaping strategic insights that influence product and business decisions. I support the Totara Community, create engaging content, and use customer feedback to guide the product roadmap.I work cross-functionally with product, marketing, partner and community teams to ensure customer needs are met and drive alignment between customer success and business goals.Key Responsibilities:•Lead the Customer Insight team, ensuring customer satisfaction and retention•Support the Totara Community through targeted communications (newsletters, webinars, podcast)•Gather and analyse customer insights to influence the product roadmap•Collaborate with cross-functional teams to align customer needs with strategic goals•Create e-learning content and resources for customer education and success
EDUCATION
Language training development Oxford
TRINITY TESOL
The University of Huddersfield
Master's Degree, MSc Technology Enhanced Learning
University of Stirling
BA Hons, English Literature and Philosophy
ABOUT MATT LINAKER
As Head of Advocacy and Insight at Totara, I champion the customer voice, ensuring it drives meaningful product development and strategic decisions. I work closely with the Totara Community, fostering engagement, gathering valuable insights, and shaping a product roadmap that truly meets customer needs. Passionate about customer-centric strategies, I strive to create impactful communications and a collaborative environment where feedback fuels innovation. With a Master’s in Technology-Enhanced Learning, I combine expertise in e-learning, content creation and customer support to deliver value to customers and partners, ensuring their success with Totara.Specialties:Voice of the Customer & AdvocacyUser Research Project ManagementStrategic Insights & Roadmap InfluenceCommunity Engagement & Content CreationCross-Team CollaborationPartner EnablementDigital Marketing Content MarketingPodcast and Webinar hostDigital learning creation Workshop creationResearch and analysis
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